About this project

Justo is the first 100% online / asset-light convenience-focused supermarket in Mexico, offering the best quality products at a fair price. By focusing on an online-only strategy and removing intermediaries, Justo is able to offer fresher food with higher margins and a more agile user experience vs. traditional supermarkets and on-demand grocery delivery solutions. Justo’s value proposition relies on the following pillars: (1) 100% fill- rate, (2) on-time delivery, (3) high-quality fresh products and (4) great user experience / customer support.