— Wonderbrands

Building a regional digitally native brands portfolio.


About this project

Wonder Brands wants to become the regional leading player in the e-commerce marketplace ecosystem, focused on building a regional digitally native brands portfolio. The team’s goal is to create the Latam branded consumer goods company of the next generation by acquiring (or developing), consolidating and growing category- leading sellers on Amazon, MercadoLibre and other marketplaces in Latam. Wonder Brands was founded in 4Q20 and launched operations in January 2021, focusing on Mexico.

Meet the founders

Federico Malek (Co-founder)


Nico Gonzalez (Co-founder)


Matias Casoy (Co-Founder)